Idriss is the Imaging Director of NPO FunX. The Dutch public radio station has a focus on young people (15-24 years) and young adults (25-34 years) in the big cities, with an emphasis on Amsterdam, Rotterdam, The Hague and Utrecht. The channel runs a wide variety of musical styles, including r&b, hip hop, dance, latin, reggae, bollywood, arab and other crossover styles from Europe and other parts of the world. We may say it’s a unique radio station, but how does that translate into radio imaging?